Fractional CMO
Marketing Leadership for Practice Owners Who've Outgrown Guesswork
Fractional CMO support built specifically for Women-led dental & medical groups, from someone who's been where you are.
About
About Kris
I didn't start out as a marketing consultant. I started out as a practice owner. For over a decade, I co-owned and led marketing for a three-practice dental group in Tucson, Arizona, growing it into the top 1% of revenue-producing practices in the Tucson, Arizona market and scaling new patient acquisition from zero to 30+ a month, per practice. I know what it's like to sit on both sides of the table: as the owner writing the checks, and as the person accountable for making the marketing work.
Since then, I've deepened my hands-on knowledge of the channels, including Google Ads, SEO, digital strategy, and CRM, and seen firsthand how powerful the right marketing engine can be in growing a business, managing integrated strategy across 45 client accounts for a Tucson, Arizona, agency. Owners Table brings those two halves together: the lived experience of running a multi-location practice, and a real understanding of what actually moves the needle. This is marketing leadership from someone who's already carried the stakes herself.
Outside of Owners Table, I'm also the author of Adventures of the Tooth Fairy, a children's book. Apparently, I can't stay away from the dental world, even at bedtime.
Top 1%
of revenue-producing practices in the Tucson, Arizona market
30+
new patients a month, per practice, up from zero
45
client accounts managed across integrated strategy
Services
You Don't Need a Full-Time CMO. You Need the Right Marketing Partner.
Here's how I can step in, whether that's ongoing leadership, building a system that scales, or simply showing you where growth is being left on the table.
Ongoing strategic partnership
Fractional CMO Leadership
I serve as your strategic marketing leader, translating growth goals into priorities, budgets, and measurable accountability.
- Set growth strategy & 90-day priorities
- Lead marketing meetings with ownership & leadership
- Allocate budgets across locations, channels & vendors
- Decide what to start, stop, fix, or scale
- Hold every agency, contractor, and campaign accountable
- Track results on a scorecard you can actually use
For groups with 2–10+ locations
Multi-Location Marketing System Buildout
I turn separate, inconsistent practice marketing into one unified, repeatable system.
- Diagnose where branding & reporting vary by location
- Build growth plans & location launch frameworks
- Establish workflows, SOPs & vendor expectations
- Create playbooks for acquisition, reputation & local marketing
- Design KPI dashboards & review cadence
- Lead vendor consolidation to rationalize spend
Fixed-fee, focused engagement
Patient Acquisition & Marketing Accountability Audit
A clear-eyed audit of the full path from marketing spend to booked patient and revenue.
- Analyze channel mix, paid media, SEO/GBP & website conversion
- Review reputation, call tracking & lead response
- Identify where you're losing the most value
- Evaluate agency/vendor performance against real outcomes
- Deliver an executive scorecard + 90-day action plan
Let's See If We're a Fit
A 30-minute discovery call is the easiest way to find out. No pressure, no pitch deck, just a conversation about where your practices are today and where a fractional CMO could help you go.
Have a Quick Question?
Not ready for a call yet? Send a note and I'll follow up personally.